Consumer Engagement Publications

Publications in Consumer Engagement

Explore the most influential research papers and scholarly works that have shaped Consumer Engagement. Use the concept filter below to focus on a specific sub-area of research.

Consumer Engagement

6.9K

Publications

615.7K

Citations

Showing yearly statistics from 2000-2026.

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	Year	Citations
A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions Richard L. Oliver Journal of Marketing Research Customer SatisfactionBehavioral Decision MakingSatisfaction DecisionsConsumer ResearchIndividual Decision Making	1980	7.1K
The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty Arjun Chaudhuri, Morris B. Holbrook Journal of Marketing Customer SatisfactionBrand AffectBrand StrategyConsumer ResearchBrand Loyalty	2001	6.4K
Whence Consumer Loyalty? Richard L. Oliver Journal of Marketing Customer SatisfactionConsumer UncertaintyConsumer MotivationConsumer StudyConsumer Research	1999	4.6K
Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness Roobina Ohanian Journal of Advertising Customer SatisfactionBehavioral Decision MakingSocial PsychologyConsumer ResearchSocial Influence	1990	3.6K
Customer Engagement Roderick J. Brodie, Linda D. Hollebeek, Biljana Jurić, Journal of Service Research Customer SatisfactionDigital MarketingConsumer EngagementRelationship Marketing TheoryManagement	2011	3.3K
Consumer engagement in a virtual brand community: An exploratory analysis Roderick J. Brodie, Ana Ilić, Biljana Jurić, Journal of Business Research Customer SatisfactionOnline Customer BehaviorDigital MarketingInteractive MarketingManagement	2011	3.1K
Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site Michael Trusov, Randolph E. Bucklin, Koen Pauwels Journal of Marketing Digital MarketingTargeted AdvertisingConsumer ResearchSocial MarketingSocial Influence	2009	2.4K
The Social Influence of Brand Community: Evidence from European Car Clubs René Algesheimer, Utpal M. Dholakia, Andreas Herrmann Journal of Marketing Customer SatisfactionBrand StrategyConsumer ResearchSocial InfluenceConsumer Engagement	2005	2.3K
E‐satisfaction and e‐loyalty: A contingency framework Srini S. Srinivasan Psychology and Marketing Customer SatisfactionOnline Customer BehaviorConvenience MotivationDigital MarketingInteractive Marketing	2003	2.3K
Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces Joseph W. Alba, John Lynch, Barton A. Weitz, Journal of Marketing Digital MarketingE-commerceElectronic MarketplacesConsumer ResearchOnline Customer Behavior	1997	2.1K
Customer Satisfaction and Word of Mouth Eugene W. Anderson Journal of Service Research Customer ExperienceCustomer SatisfactionOnline Customer BehaviorAdvertisingService Quality	1998	2.1K
The Role of Involvement in Attention and Comprehension Processes Richard L. Celsi, Jerry C. Olson Journal of Consumer Research Customer SatisfactionBehavioral Decision MakingConsumer StudyNeurolinguisticsSelective Attention	1988	2K

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